NEW YORK (CNNMoney.com) -- The Walt Disney Co. announced Monday that it has agreed to purchase comic book and action hero company Marvel Entertainment for about $4 billion.
The deal pairs a comic book publisher that just recently began to produce its own movies with one of the largest international media companies in the world.
"This is perfect from a strategic perspective," Disney Chief Executive Robert Iger told CNNMoney.com. "This treasure trove of over 5,000 characters offers Disney the ability to do what we do best."
On a conference call with investors, Iger said the deal will allow Disney to sell Marvel's vast array of characters and properties across different media platforms and in many more markets. For instance, Iger said that Disney's Pixar animation unit was excited about the opportunities that a Marvel acquisition could yield.
"Spider-Man will appear in 'A Bug's Life' sequel," joked Barclays Capital analyst Anthony DiClemente.
The deal would give Disney some content that appeals more to boys, a market it has been looking to develop, Iger said. Disney XD, a television station and video game unit, already had a deal with Marvel to use some of the comic book company's action heroes in its content.
"Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Marvel Chief Executive Ike Perlmutter. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world."
Personally, I think this is pretty amazing. Just think about all the possibilities, the first that comes to mind for me is Kingdom Hearts. Go ahead, imagine it.
(You know you want it)
Sora, Captain America, Riku, and The Hulk vs. Dr. Doom, Axel and Red Skull. Tell me that doesn't sound like an awesome game. Only thing is, I'm somewhat afraid that my favorite characters won't get the respect they deserve, I hated listening to the Marvel Ultimate Alliance 2 voiceovers, some of them were horrible and did not fit at all. Disney has a history of getting good voice actors. The voice work in the Kingdom Hearts games were amazing, I have faith that they'll do justice for Marvel in that respect.
Or maybe more? Disney Cameos in Marvel Comics? That doesn't sound too groundbreaking, or interesting. I don't know, I'd probably geek out if I was reading The New Avengers and they introduced Goofy as a new member of the team. Or Thunderbolts with a Jack Skellington leader.
Maybe we'll get a Marvel CGI movie with Disney quality. I'd actually watch that. Think about it. The Avengers movie we've all been waiting for, in CGI, done right. How many Disney CGI movies have let you down? I can't think of any that I didn't think were good movies.
This has potential, and a massive amount of it. I can't wait to see what Disney has in store for Marvel. I just hope that they don't botch it up. I've got faith in you Disney, don't let me down. All in all, I see great things in the future for Disney and Marvel.